Creatives

Open Creatives when you want to know which of your ads are actually pulling their weight — and to spin up fresh versions of the winners without leaving Adlyse. It gathers every live ad from your connected accounts into one gallery, scores each one, and hands you the tools to fix, extend, or replace them.

Your creative gallery#

Open Creatives from the sidebar to see all your ads as cards you can filter, sort, and click into. This is your library, synced from your own ad accounts — to study competitors’ ads instead, head to Brand Watch.

Each card carries the essentials at a glance:

• The ad itself — a thumbnail for images, or a poster frame with a play button for video.
• Type — image, video, or text.
• Status — active, paused, or archived.
• Performance — spend, impressions, clicks, conversions, and the rates that matter: CPA (what you pay for each conversion), ROAS (revenue for every $1 you spend), and CTR (the share of people who click after seeing your ad). Meta creatives also show frequency — how many times, on average, each person has seen the ad in the last 30 days — the earliest warning that a creative is wearing out.
• Tags — Adlyse labels each creative by its angle, theme, and format automatically, and you can add your own.

Finding the right creatives#

Use the filters across the top to narrow the gallery:

• Platform — one ad network or several.
• Lifecycle — starts on Active; widen it to include paused, retired, draft, or archived ads.
• Angle — the creative promises found in your own account, so you’re never picking from a list nothing matches.
• Sort by — recently active, spend, CTR, ROAS, frequency, impressions, or newest, all over the last 30 days.

To watch a video ad, click the play button and it plays right inside the detail view.

What each creative is telling you#

Click any creative to open its detail panel. The Insights tab turns its history into something you can read:

• Trend charts — spend, impressions, clicks, and conversions each get their own chart, so a big number in one doesn’t flatten the others.
• Fatigue badge — flags a creative whose click rate is sliding week over week while its cost per conversion climbs. That’s the classic fingerprint of an ad that’s worn out its welcome and needs refreshing.
• Sparkline — a tiny trend line right on the card, so you can spot fatigue at a glance without opening anything.

Ideas Adlyse hands you#

Adlyse reviews your creatives on its own and drops improvement ideas into the Suggestions sidebar. You’ll typically see:

• Angle gaps — a message or angle that works well in your account but isn’t represented in your current ads.
• Budget left on the table — a strong-ROAS creative that’s being held back by its spend cap.
• Disapproval recovery — a creative that a platform rejected, with a suggested fix.

Click any suggestion to open a chat with Adlyse AI already focused on that creative, where you can ask follow-up questions or kick off a new version.

Making new creatives from your winners#

From a creative’s detail panel, choose Generate to build fresh variations off it:

1. Pick what to change — the copy, the visual angle, or the format/size.
2. Preview what Adlyse produces.
3. Approve and launch it straight to your Meta account, or save it as a draft.

Every generated creative keeps a link back to the one it came from, so you can always trace a new ad to its parent in the library.

Common flows#

• Weekly cleanup. Sort by performance, act on anything wearing a fatigue badge.
• Find your gaps. Check the angle-gap suggestions, then generate a creative to fill one.
• Scale a winner. Spot a high-ROAS ad that’s capped, lift its budget, and generate a variant to spread the spend.