Explorer

The Explorer is the drill-down view: account → campaigns → ad sets → ads, with a metric grid you can sort and filter.

What’s there#

Metric columns — cost, impressions, clicks, conversions, conversion value, CTR, CPC, CPA, ROAS. Columns are toggleable and persist per-user.
Period selector — pick any date range that’s been synced. Comparisons against the prior equivalent window are available with one click.
Platform / status filters — scope to a single network or hide paused/removed entities.
Row-level actions — the ”…” menu on a campaign or ad exposes pause/resume and budget edits; they write to the platform and auto-log a decision.

Find this week’s winners. Sort by conversion lift vs. prior period. The top rows are natural candidates for budget increases.
Find fatiguing ads. Group by ad, look at CTR trending down over the last 7 days while CPA trends up. Adlyse’s impact analysis surfaces these on the dashboard too.
Spot budget-capped campaigns. Sort by budget_lost_impression_share (Google) or spend_ratio (Meta, computed). Pair with the safe-budget card for a concrete recommendation.

Every grid has a CSV export in the toolbar. The same underlying data is available through the get_performance MCP tool with optional group_by.

The Explorer is the drill-down view: account → campaigns → ad sets → ads, with a metric grid you can sort and filter.

Metric columns — cost, impressions, clicks, conversions, conversion value, CTR, CPC, CPA, ROAS. Columns are toggleable and persist per-user.
Period selector — pick any date range that’s been synced. Comparisons against the prior equivalent window are available with one click.
Platform / status filters — scope to a single network or hide paused/removed entities.
Row-level actions — the ”…” menu on a campaign or ad exposes pause/resume and budget edits; they write to the platform and auto-log a decision.

Find this week’s winners. Sort by conversion lift vs. prior period. The top rows are natural candidates for budget increases.
Find fatiguing ads. Group by ad, look at CTR trending down over the last 7 days while CPA trends up. Adlyse’s impact analysis surfaces these on the dashboard too.
Spot budget-capped campaigns. Sort by budget_lost_impression_share (Google) or spend_ratio (Meta, computed). Pair with the safe-budget card for a concrete recommendation.

Every grid has a CSV export in the toolbar. The same underlying data is available through the get_performance MCP tool with optional group_by.