Adlyse AI

Adlyse AI is the assistant you talk to when you’d rather ask than dig. Open it from any screen, ask about your accounts in plain English, and it reads your live data, explains what’s happening, and — with your sign-off — makes the change for you.

What you can ask it#

Adlyse AI can see everything you can: your performance, your creatives, your reports, your competitors. It can pull the numbers, spot a problem, draft a report, and make edits on your behalf. When you ask about a specific ad, it can even look at your actual creative images.

Because it runs on your organization’s own brand profile, files and skills, it answers the way your team works — the same question can get a more tailored answer in your org than it would in someone else’s.

Every change is previewed first#

When the assistant wants to change something — pause a campaign, move a budget, adjust targeting — it never just does it. You get a clear before-and-after preview, and nothing happens until you approve. Once you do, the change is applied and recorded — on Home as an applied decision whose result is measured for you, and in the activity log as an audit record of who did what. You can pull your approval back at any step.

It knows what you’re looking at#

The assistant carries the context of wherever you are — the account on screen, the date range you picked, the row you just clicked. So “pause this campaign” works with a campaign highlighted; you don’t have to spell out which one.

See how it got there#

For anything involved — a multi-step investigation, a recommendation with a few moving parts — you can open the Reasoning trace to watch how the assistant thought it through: the steps it took, what it checked, and why it landed where it did. It’s the fastest way to trust (or question) an answer. In Slack, that same trace shows up as a collapsible section under the reply.

Common flows#

• “Summarize last week’s performance for my top account.”
• “Which campaigns should I pause to cut waste?” — it comes back with a preview and a confirm button.
• “Generate the monthly performance report for these three accounts.”
• “Walk me through what changed since Tuesday.”
• “Why did this ad’s cost per result jump?” — it can look at the creative itself.

When to build something instead#

Adlyse AI is the right answer for anything one-off. When the same job keeps coming back, promote it:

• Same routine, same way every time → a skill.
• Recurring job with a standing brief and a narrow tool set → an agent.
• Fixed sequence of steps that must not vary → a workflow.
• Should happen whether or not you remember → a schedule.

See AI Studio for the full comparison.