Inspiration

Keep the ads that work, and steal from them properly later — the oldest habit in advertising. Inspiration (under Creative in the sidebar) gives it a home, with three sources behind one control:

Competitors — the live Meta and Google ads of the brands you watch.
Saved — the references your team kept (your swipe file): competitor ads, your own winners, anything you upload.
Curated — a library Adlyse maintains, so there’s something to learn from on day one.

Any of them can be remixed into an on-brand draft that lands in your Library.

In one line

Watch the brands you compete with, save the ad while you’re impressed by it, and remix it when you need a reference for an angle you’ve never run.

Competitors#

Watch a competitor (or any brand)#

Add a company by its website from the Add company control — up to 10 at a time. Adlyse starts pulling that brand’s live Meta and Google ads in the background; a company shows as pulling until its first batch of ads lands, usually within a few minutes.

What to do: track the brands you compete with, plus any whose ads you admire and want to learn from. Watch a mix — competitors keep you honest, and outside inspiration keeps your own creative fresh.

Shared with Brand Profile

The competitors you watch here are the same ones your Brand Profile tracks — add a company in either place and it shows up in both.

Reading the ad board#

Ads render as a masonry board, one card per creative. Each card tells you:

Platform — a Meta or Google badge with the platform’s logo, so you know where the ad ran.
Real placement shape — tiles match the ad’s actual format (square, 4:5, 9:16, and so on) instead of a fixed thumbnail, so you see the ad the way its audience did.
Video — video ads show a poster frame with a play button; click to watch inline.
Last seen — how recently the ad was still live (e.g. “3d ago”); hover for the exact date.

What to do: scan for the ads a brand keeps running. A recent “last seen” means the ad is still live — and the ones a competitor sustains week after week are usually the ones working hardest for them.

When a competitor is stealing your impressions#

When Home flags a Google Search impression-share drop — your ads showing less often because you’re being out-ranked, not because your budget ran out — Adlyse AI can pin it on a specific competitor. It lines up your drop against each watched brand’s ad-library activity over the same window and names whoever ramped up.

Impression share is simply the slice of available ad views you actually captured; when it falls on relevance rather than budget, someone is likely outbidding you.

If you aren’t tracking anyone yet, Adlyse AI auto-discovers up to 3 competitors to check. It only names a brand when their activity genuinely lines up with your drop — otherwise it tells you it can’t, rather than guessing.

A note on cost

That auto-discovery draws on your organization’s strategy usage. It isn’t charged to you directly, but it’s real work happening on your behalf.

Saved#

Saved has two views: everything your organization saved, and Favorites — the shortlist. Tap the heart on any curated or saved ad to pin it to Favorites for the whole team. This is what you open in a briefing.

Three routes in:

From Competitors — save any competitor ad you want to learn from.
From your Library — save one of your own winners so its treatment stays findable after the campaign ends.
Add inspiration — upload a file, or paste a URL for an ad you spotted anywhere else.

Save more than feels necessary. A collection of references is only useful at the size where you can’t remember what’s in it.

Curated#

A library Adlyse maintains, so Inspiration is useful on day one rather than after a month of collecting. Browse it when you need a reference for an angle you haven’t run before.

Finding things again#

Saved and curated ads are tagged and filterable by vertical (the industry the ad is for), angle (the promise it’s making), and — in Saved — source, so you can separate competitor ads from your own. The filters only offer values actually present, so you’re never picking from a list of tags nothing matches.

Remixing#

The point of saving an ad isn’t to admire it. Remix any image ad — from Competitors, Saved, or Curated — into a draft that follows your brand — the structure and idea carry over, the branding doesn’t. A competitor ad is saved first, so the reference stays findable. The draft lands in your Library as a generated variant you can edit, approve, and launch.

You can also remix straight from a conversation: ask Adlyse AI to remix a saved ad and the image comes back in the thread.

Availability

Inspiration is part of Creative Management. Without that on your plan, saving, watching, and remixing are locked.

Common flows#

Size up a new competitor. Add their website, then scan their board for the offers and angles they’re leaning on.
Answer an angle gap. Insights says a promise is under-served; browse Curated for how others make that promise, then remix.
Build a briefing shelf. Favorite the eight ads that define the direction, and open Favorites in the kickoff instead of describing it.
Track a rival’s shift. When a competitor changes message, save the before and the after — the pair is the insight.
Catch who’s outbidding you. When Home flags a rank-driven drop, let Adlyse AI name the competitor behind it.

Library

Where a remix lands as a draft you can launch.

Brand

What a remix follows so a borrowed structure still looks like you.

Insights

Which angle to go looking for in the first place.

Brand Profile

Where your watched competitors feed into your strategy.

For developers

Watch competitors and pull their ads with watch_competitor, unwatch_competitor, list_watched_competitors, and list_competitor_ads. Save and reuse references with save_competitor_ad_to_swipe_file, save_creative_to_swipe_file, list_swipe_file, and remix_from_swipe_file.