Library

Open Library (under Creative in the sidebar) when you want to know which of your ads are actually pulling their weight — and to make fresh versions of the winners without leaving Adlyse. It gathers every creative you have into one gallery: the ads synced from your connected accounts, the files you upload, and everything the Studio generates for you.

Your creative library#

The Library shows your creatives as cards you can filter, sort, and click into. A synced creative stays while at least one of its ads is live; once all of them are paused or removed it’s archived and drops out. Creatives you’ve uploaded or generated but not launched yet show as drafts. This is your library — to study other brands’ ads instead, head to Inspiration.

Each card carries the essentials at a glance:

• The ad itself — a thumbnail for images, or a poster frame with a play button for video.
• Type — image, video, or text.
• Status — active, or draft for creatives you’ve generated or uploaded but not launched.
• Performance — spend, impressions, clicks, conversions, and the rates that matter: CPA (what you pay for each conversion), ROAS (revenue for every $1 you spend), and CTR (the share of people who click after seeing your ad). Meta creatives also show frequency — how many times, on average, each person has seen the ad in the last 30 days — the earliest warning that a creative is wearing out.
• Tags — Adlyse labels each creative by its angle, theme, and format automatically, and you can add your own.

Filling it#

Three routes in:

• Sync — creatives sync on every scheduled sync from the platforms whose adapters expose a creative library: Google, Meta, Microsoft, and AppLovin. An empty library offers Sync ad accounts to pull them in right away.
• Upload — the Upload button in the Studio’s header takes images (JPEG, PNG, WebP, GIF, AVIF, up to 30MB) and videos (MP4, MOV, WebM, up to 256MB), up to 50 files at a time, or files from a connected Google Drive.
• Generate — everything the Studio makes for you lands here as a draft, with a link back to what it was made from.

Finding the right creatives#

Use the filters across the top to narrow the library:

• Platform — one ad network or several.
• Source — Uploaded, Generated, or Live (synced from your accounts).
• Concept — the creatives grouped under one idea. Switch the view to Concepts to browse by idea instead of by file.
• Angle — the creative promises found in your own account, so you’re never picking from a list nothing matches.
• Date range — choose the last 7, 30, or 90 days, or a custom period of up to 90 days. Ranges include both dates and end no later than yesterday. Card metrics, sparklines, and the detail panel use the selected dates; creatives without synced daily data show a dash.
• Sort by — recently active, spend, CTR, ROAS, frequency, impressions, or newest. Spend, CTR, ROAS, and impressions sort by the selected period. Frequency and fatigue always reflect the current 30 days.

To watch a video ad, click the play button and it plays right inside the detail view.

What each creative is telling you#

Click any creative to open its detail panel. The Insights tab turns its history into something you can read:

• Trend charts — spend, impressions, clicks, and conversions each get their own chart, so a big number in one doesn’t flatten the others.
• Fatigue badge — flags a creative whose click rate is sliding week over week while its cost per conversion climbs. That’s the classic fingerprint of an ad that’s worn out its welcome and needs refreshing.
• Sparkline — a tiny trend line right on the card, so you can spot fatigue at a glance without opening anything.

Ideas Adlyse hands you#

Adlyse reviews your creatives on its own and drops improvement ideas into the Suggestions sidebar. You’ll typically see:

• Angle gaps — a message or angle that works well in your account but isn’t represented in your current ads.
• Budget left on the table — a strong-ROAS creative that’s being held back by its spend cap.
• Disapproval recovery — a creative that a platform rejected, with a suggested fix.

Click any suggestion to open a chat with Adlyse AI already focused on that creative, where you can ask follow-up questions or kick off a new version.

Making new creatives from your winners#

Hover a card, or open a creative, to act on it:

• Iterate — fresh variations of the same idea, with optional guidance on what to change.
• Resize — the same creative in the shapes each platform asks for.
• Animate — a short video made from an image.
• Write copy — headlines and text written for this creative.
• Use in ad — start an ad plan with this creative in it.

Iterate, Resize, and Animate work on images for now. A running job shows in the tray at the bottom of the screen, and its results land in the Library as drafts. Every generated creative keeps a link back to the one it came from: open the original and choose Made from this to list everything made from it.

Common flows#

• Weekly cleanup. Sort by performance, act on anything wearing a fatigue badge.
• Find your gaps. Check the angle-gap suggestions, then remix a reference from Inspiration to fill one.
• Scale a winner. Spot a high-ROAS ad that’s capped, lift its budget, and iterate on it to spread the spend.

Identical media across ads#

Open a creative to check whether other ads in the same ad account use an identical media file. Also used in X ads opens all known usages, including ads already linked to this creative. The list marks those existing links. Choose All N ads under Performance scope to combine their performance for the dates selected in the Library. Each distinct ad is counted once, even when several creative records reference it. Archived creatives can participate in matches.

Another ad matches when it runs any of the same files. Every file a creative runs is checked — each video and image of a dynamic creative, each carousel card, each image of a responsive display, Demand Gen, or app ad, each TikTok video and image — and two files are the same when they are one upload on the platform or have identical bytes (SHA-256 of the complete file), whatever their creative IDs and URLs. A video the platform won’t let us download — a Meta video owned by another page, a YouTube video — still matches every ad that runs that same upload; a separate re-upload of it can’t be recognized. Resized, recompressed, or edited copies can remain separate. Previews, video posters, and catalog product images are not files and are never matched. Different ad accounts are never combined.

The panel appears only when another ad runs one of the same files. While files are still being checked and nothing matches yet, or when no other ad matches, nothing is shown. Results reflect known synced ad relationships, not a reconstruction of which media an ad used at every point in its history.

AppLovin reports reuse as creative sets, and its aggregate shows Asset performance · Last 30 days from platform-reported asset totals. It does not use the library’s selected date range or substitute creative-set performance.