`create_creative_concept`

Create a creative concept: one idea (angle + hook + brief) and the creatives that execute it. Creative insights can then group results by concept, so you can tell which IDEA wins across all its sizes, copy and video versions. An unknown angle or hook is rejected with the valid list.

Returns: concept: id, name, brief, angle, hook, naming_key, master_creative_id, creative_ids, archived

Parameters#

Name	Type	Required	Description
`name`	string	yes	Short name for the idea, e.g. ‘Spring UGC unboxing’.
`brief`	string	no	What the idea is and why it should work.
`angle`	string	no	Persuasion angle from the creative taxonomy, e.g. ‘social_proof’, ‘urgency_scarcity’.
`hook`	string	no	Opening hook from the creative taxonomy, e.g. ‘question’, ‘before_after’.
`master_creative_id`	string	no	The creative (ad_crtv_…) that defines the idea; its sizes and variants follow it.
`creative_ids`	array	no	Other creatives (ad_crtv_…) that execute this idea.

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`create_creative_concept`

Returns: concept: id, name, brief, angle, hook, naming_key, master_creative_id, creative_ids, archived

Parameters#

Name	Type	Required	Description
`name`	string	yes	Short name for the idea, e.g. ‘Spring UGC unboxing’.
`brief`	string	no	What the idea is and why it should work.
`angle`	string	no	Persuasion angle from the creative taxonomy, e.g. ‘social_proof’, ‘urgency_scarcity’.
`hook`	string	no	Opening hook from the creative taxonomy, e.g. ‘question’, ‘before_after’.
`master_creative_id`	string	no	The creative (ad_crtv_…) that defines the idea; its sizes and variants follow it.
`creative_ids`	array	no	Other creatives (ad_crtv_…) that execute this idea.

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