adlyse-insights

Endpoint: https://mcp.adlyse.com/mcp/insights/

Exposes Adlyse’s proprietary performance-marketing judgments — ABI, waste, safe-budget, recent-impact, competitor intelligence — plus brand guidelines and the suggestion feed. This is the moat: no ad platform surfaces these judgments themselves.

Read-mostly: watch_competitor / unwatch_competitor are the only explicit writes (and get_competitor_pressure’s cold path can auto-discover and subscribe competitors). watch_competitor is billed and requires a user-bound credential (OAuth or personal API key) — anonymous org API keys can’t spend money.

Tools#

Tool	Purpose
`list_ad_accounts`	Every connected ad account in the org, across all platforms
`get_dashboard_snapshot`	ABI score & band, waste %, safe-budget-to-add, efficiency, totals, recent-impact
`get_impact_analysis`	Week-over-week metric shifts correlated with recent decisions
`get_competitor_pressure`	Attribute an impression-share drop to competitors’ ad-library ramp
`list_guidelines`	The organization’s guideline docs
`get_guideline`	Full markdown content of one guideline by slug
`list_suggestions`	AI-generated suggested-action cards (the dashboard sidebar feed)
`get_suggestion`	One suggested action with its full context blob
`get_creative_insights`	Creative analytics rollups: angle/mix/fatigue/velocity
`get_strategy_session`	The Brand Profile session + live brief markdown
`list_strategy_claims`	Branch-scoped strategy claims (the canvas as data)
`list_strategy_proposals`	Pending agent-proposed strategy changes
`list_watched_competitors`	The Brand Watch list + strategy competitors not yet watched
`list_competitor_ads`	Browse a watched competitor’s captured ads (cached; media URLs included)
`watch_competitor`	Start watching a business’s ads (billed sync credit; write)
`unwatch_competitor`	Stop watching (soft; free; write)

Source tags#

Responses from this server carry one of these source values:

adlyse.ad_accounts@v1
adlyse.dashboard_compute@v1
adlyse.impact_analysis@v1
adlyse.competitor_pressure@v1
adlyse.guidelines@v1
adlyse.suggestions@v1
adlyse.creative_insights@v1
adlyse.strategy@v1
adlyse.brand_watch@v1

Common errors#

`error_type`	Typical cause
`auth_error`	Missing, invalid, or revoked API key
`not_found`	The ad account / guideline / competitor doesn’t belong to your org
`validation_error`	Malformed `as_of` date or other invalid parameter
`computation_error`	Impact analysis failed (usually missing data)
`entitlement_error`	The plan doesn’t include the feature (`watch_competitor`)
`invalid_input`	Watch request with no resolvable company website
`user_credential_required`	Billed write (`watch_competitor`) called with an anonymous org API key

adlyse-insights

Endpoint: https://mcp.adlyse.com/mcp/insights/

Tools#

Tool	Purpose
`list_ad_accounts`	Every connected ad account in the org, across all platforms
`get_dashboard_snapshot`	ABI score & band, waste %, safe-budget-to-add, efficiency, totals, recent-impact
`get_impact_analysis`	Week-over-week metric shifts correlated with recent decisions
`get_competitor_pressure`	Attribute an impression-share drop to competitors’ ad-library ramp
`list_guidelines`	The organization’s guideline docs
`get_guideline`	Full markdown content of one guideline by slug
`list_suggestions`	AI-generated suggested-action cards (the dashboard sidebar feed)
`get_suggestion`	One suggested action with its full context blob
`get_creative_insights`	Creative analytics rollups: angle/mix/fatigue/velocity
`get_strategy_session`	The Brand Profile session + live brief markdown
`list_strategy_claims`	Branch-scoped strategy claims (the canvas as data)
`list_strategy_proposals`	Pending agent-proposed strategy changes
`list_watched_competitors`	The Brand Watch list + strategy competitors not yet watched
`list_competitor_ads`	Browse a watched competitor’s captured ads (cached; media URLs included)
`watch_competitor`	Start watching a business’s ads (billed sync credit; write)
`unwatch_competitor`	Stop watching (soft; free; write)

Common errors#

`error_type`	Typical cause
`auth_error`	Missing, invalid, or revoked API key
`not_found`	The ad account / guideline / competitor doesn’t belong to your org
`validation_error`	Malformed `as_of` date or other invalid parameter
`computation_error`	Impact analysis failed (usually missing data)
`entitlement_error`	The plan doesn’t include the feature (`watch_competitor`)
`invalid_input`	Watch request with no resolvable company website
`user_credential_required`	Billed write (`watch_competitor`) called with an anonymous org API key