Explorer

When the dashboard flags something, the Explorer is where you find out exactly which campaign, ad set, or ad is behind it. It’s a sortable, filterable grid that lets you drill from your whole account down to a single ad.

In one line

Start at the level you care about (campaigns, ad sets, or ads), sort by the metric you’re chasing, and use the row menu to act — pause a loser or nudge a budget — without leaving the page.

What you’ll see#

Metric columns — cost, impressions, clicks, conversions, conversion value, plus CTR (click-through rate), CPC (what you pay per click), CPA (what you pay per conversion), and ROAS (revenue per $1 spent). Turn columns on or off; your choices stick between visits.
Date range — pick any window that’s been synced, and compare it against the previous equal-length window with one click to see what’s moving.
Filters — narrow to a single platform, or hide paused and removed items so you’re only looking at what’s live.
Row actions — the ”…” menu on any campaign or ad lets you pause, resume, or change a budget. The change goes straight to the platform and is logged as a decision so you can track whether it worked.

Common flows#

Find this week’s winners. Sort by conversion lift versus the prior period. The top rows are your natural candidates for a budget increase.
Find fatiguing ads. Group by ad and look for ones whose click-through rate is drifting down over the last 7 days while their cost per conversion drifts up. Adlyse also surfaces these on the dashboard.
Spot budget-capped campaigns. Look for campaigns that are losing out on impressions because they’re capped by budget rather than by relevance (on Google), or that spend their full daily budget every day (on Meta). Pair what you find with the dashboard’s safe-budget card for a concrete number to add.

Exporting#

Every grid has a CSV export in the toolbar, so you can drop the numbers into a spreadsheet or deck.

For developers

Developers can pull the same performance data — with an optional group_by — through get_performance.

Start at the dashboard

The health score and cards that point you here in the first place.

Track your decisions

Every pause and budget change, with its effect over time.

Package it into a report

Turn what you found into a PDF for your team or client.

Explorer

In one line

Start at the level you care about (campaigns, ad sets, or ads), sort by the metric you’re chasing, and use the row menu to act — pause a loser or nudge a budget — without leaving the page.

What you’ll see#

Metric columns — cost, impressions, clicks, conversions, conversion value, plus CTR (click-through rate), CPC (what you pay per click), CPA (what you pay per conversion), and ROAS (revenue per $1 spent). Turn columns on or off; your choices stick between visits.

Date range — pick any window that’s been synced, and compare it against the previous equal-length window with one click to see what’s moving.

Filters — narrow to a single platform, or hide paused and removed items so you’re only looking at what’s live.

Row actions — the ”…” menu on any campaign or ad lets you pause, resume, or change a budget. The change goes straight to the platform and is logged as a decision so you can track whether it worked.

Common flows#

Find this week’s winners. Sort by conversion lift versus the prior period. The top rows are your natural candidates for a budget increase.

Find fatiguing ads. Group by ad and look for ones whose click-through rate is drifting down over the last 7 days while their cost per conversion drifts up. Adlyse also surfaces these on the dashboard.

Spot budget-capped campaigns. Look for campaigns that are losing out on impressions because they’re capped by budget rather than by relevance (on Google), or that spend their full daily budget every day (on Meta). Pair what you find with the dashboard’s safe-budget card for a concrete number to add.