Dashboard

The Home page surfaces Adlyse’s four proprietary judgments — ABI score, waste analysis, safe-budget headroom, and recent impact — for a single account or the organization aggregate. It also shows the headline totals (spend, impressions, clicks, conversions, efficiency) so you can sanity-check the judgments against raw numbers.

Snapshots are computed daily after each sync. You can also pull historical snapshots through the get_dashboard_snapshot MCP tool.

ABI Score#

The Ad Baseline Index is a 0–100 composite score with three components:

The score maps to a band:

• Above baseline — score ≥ 70
• At baseline — 40–69
• Below baseline — < 40

And a confidence indicator (High / Medium / Low) based on how many campaign-days went into the computation.

Waste analysis#

The waste card shows the percentage of spend Adlyse classifies as wasteful, plus a per-platform breakdown.

Google Ads — waste is estimated from rank_lost_impression_share. Adlyse counts 30% of rank-lost IS as actual waste (the rest is competitive pressure), capped at 50%.

Meta Ads — Meta doesn’t expose an impression-share signal, so Adlyse detects wasteful campaigns by two criteria: campaigns that spent > $50 with zero conversions, or campaigns whose CPA is more than 2× the account’s median CPA among converting campaigns.

TikTok Ads — unsupported until delivery diagnostics are wired up; shows “insufficient data.”

If multiple platforms contribute, the combined percentage is a cost-weighted total and the breakdown card shows each platform’s sub-signal.

Safe budget to add#

The safe-budget-to-add card estimates how much more daily spend the account can absorb without losing efficiency.

Google Ads — uses budget_lost_impression_share. If an average of 20% of impressions is lost to budget, Adlyse recommends adding enough budget to capture 70% of that (a safety factor), scaled by the current daily budget.

Meta Ads — Adlyse finds “budget-capped profitable campaigns” (avg daily spend ≥ 90% of avg daily budget AND ROAS ≥ 1.0) and recommends adding 25% headroom on each.

The note on the card describes which method produced the number; the details panel shows per-platform sub-calculations so you can audit the recommendation.

Recent impact#

The recent-impact card compares the current 7-day window to the prior 7-day window, highlighting:

• Overall conversion delta
• CPA / CPR change
• Top 3 campaigns by conversion lift
• Top 3 campaigns by conversion drop

When an edit was logged in the decision log inside the window, its metric shift is attributed alongside.

Org-level vs. account-level#

The org snapshot aggregates across every active ad account in the org. Use it for executive summaries. The account snapshot is what most marketers work with day-to-day.

Downloading the numbers#

• UI — every card has a ”…” menu with a CSV export.
• MCP — adlyse-insights.get_dashboard_snapshot(ad_account_id, as_of) returns the full snapshot as JSON.