Welcome to Adlyse
Adlyse is the all-in-one performance-marketing platform. Connect Google Ads, Meta, and TikTok; see what’s working on one dashboard; and let AI drive the optimization — either through the in-app assistant or through your own orchestration via MCP.
The quick tour#
- Home / Dashboard — the ABI score, waste breakdown, safe-budget-to-add, and recent-impact card, all on one screen.
- Ad Accounts — connect Google / Meta / TikTok, manage sync state.
- Explorer and Search Terms — drill into campaigns, ad sets, and search queries.
- Reports — AI-written weekly check-ins, monthly performance, and QBRs, with wins/concerns auto-detected.
- Adlyse AI — the in-app assistant that can read your data and make changes (⌘K).
- Skills and Guidelines — reusable marketing playbooks and brand rules that shape what the assistant does.
- MCP Servers — plug Adlyse into Claude Code, Claude.ai, or your own AI stack.
What makes Adlyse different#
Adlyse doesn’t just stitch together ad-platform APIs. It produces proprietary judgments — ABI score, waste decomposition, safe-budget headroom, wins/concerns, impact analysis — that are Adlyse’s alone. Every decision logged, whether made in the UI, by the in-app assistant, or by Claude Code through MCP, flows into the same decision log and strengthens the impact analysis for every subsequent change.